The founder of zanash cosmetics Tania harbored a childhood dream to make a profound impact and inspire others through makeup and beauty. As an immigrant in the USA, turning her passion for makeup into a business was daunting. During Covid's peak, while others hid behind masks, Tania continued wearing lipstick, feeling beautiful and confident. The lipstick's smudging and mess motivated her to create a matte, color-true, smudge-free and comfortable formula catering to brown skin tones. Tania boldly invested in her brand despite the competitive US makeup industry. Nonetheless, her liquid lipsticks gained popularity within her community for their innovative formula, diverse shades and user-friendly application. Since then, Tania persisted, and now zanash cosmetics is serving women of diverse skin tones.